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January 30, 2015 By Mark Musselman

“Goezinta- Goezoutta” – Sumo Logic to align on Power BI

You are wondering about the title. More on that in a minute, first, a peek into why the next great thing in BI gets even better with Big Data insights.

So what is Power BI?

Power BI is a new SaaS based BI solution from Microsoft. As Microsoft puts it – Power BI fundamentally transforms the “business of business intelligence.” It helps companies adopt a data culture with easy-to-use, accessible tools and innovative technology that lowers the barrier to entry, for all. This week Microsoft announced a new and improved Power BI preview. You can learn more about the announcement here.

So what’s that got to do with Sumo Logic?

Sumo Logic is also a cloud-based machine data analytics service that can ingest terabytes of log data to give you real-time operational, business and security insights. And, we are different because of our multi-tenant architecture that can scale to any data volume on-demand and we have best-in-class analytics that helps you transform this data into your everyday, business critical decisions.

A big chunk of the data our customers send us is application data. Simply put, their application logs. I don’t need to list the kinds of data you put into Excel as we have all been addicts for quite a while now but in short, Sumo Logic can ingest this data and get some pretty cool insights. Power BI and Sumo Logic both being SaaS services with accessible RestAPI’s helps deliver pretty cool C2C (Cloud-to-Cloud) opportunities for customers. The real power (pun intended) comes when you can start mashing up hardcore machine data with Biz Data and vice versa.

So that brings us to….Goezinta- Goezoutta. I had a Manager in the late 90′s at a networking device start up in Boston that always simplified the feeds, speeds, ports discussions with customers as “Goes Into/Goes Out of” but said it so fast and with a prime north east accent so it sounds like – Goezinta- Goezoutta.

The beauty of C2C integrations is that data flows bi-directionally and seamlessly between services. What you could find by correlating data from a variety of sources (including some historical events) could simply amaze you. True synergy is thus achieved when the value of each service is amplified by the integration.

Imagine if:

    • You could analyze the impacts that planned, and unplanned system outages have on forecasted revenue, support costs, and consumer sentiment
    • Correlating marketing campaigns could help you increases product usage, service availability, end-user-performance, product adoption and conversion by combining Sumo Logic Insights from web servers and CDN’s (content delivery networks) data, and social networking sentiment
    • You could track the relationship between new customer acquisition and infrastructure growth by combining salesforce data with insights from Sumo Logic.

Enough said…

Office 365 is also picking up steam and the Power BI service is really interesting in that context as well. The combined power of authoring reports with Excel, sharing them with Power BI and correlating critical machine data insights from Sumo Logic will amplify the value you can harness from your data. You just need a Sumo Logic subscription and Sumo Logic will take care of the pre-built dashboard and applications with Power BI.

What’s Next?

We are pumped about working with Microsoft Power BI. Last year, we also started working with Microsoft on Azure Machine Learning. You can learn more by reading the blog from our Founder and VP of engineering, Kumar Saurabh or Microsoft’s announcement here.

So how cool is it to be working with Microsoft? Pretty Cool! (Maybe not the as cool as Minecraft with HoloLens game play – my soon to be 7 year old predicts this game will be the coolest thing ever). Sumo Logic is thrilled to be in the company of Salesforce, Zendesk, Marketo, SendGrid and Github – services which can easily connect with Power BI with built-in connectors and pre-built dashboards.

With 500+ customers we are scanning over 8 petabytes each day and building a resilient, elastic machine data analytics platform for our customers. The bi-directional flow of data between Power BI and Sumo Logic will definitely delight our joint customers.

Last but not the least, I wanted to say – SumoLogic Free, please meet Power BI Free – Today, anyone with a US business email account can try the preview of the new Power BI for free. When Power BI reaches general availability, Microsoft will introduce a free offer, available as Power BI. So go ahead and give both services a try – for free! You can sign up for a fully loaded Sumo Logic Free version right here.


Mark Musselman

VP, Strategic Alliances & Business Development

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Mark Musselman

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